TV has changed. Measurement has too.

For years, TV has been seen as powerful yet hard to measure. This perception is outdated. Today, TV is a performance driven, data-powered channel, and Comcast Advertising is leading the charge. By combining the scale of premium TV with the precision of digital channels, we help brands drive measurable growth across every screen.

One Partner for Addressable, Measurable TV

As a one-stop shop for multiscreen TV, Comcast Advertising empowers brands to plan, activate, and measure campaigns across traditional linear, streaming, and video on-demand, all from a single platform. We have a potential reach of 100+ million authenticated U.S. adults ¹ in the Comcast footprint, which expands to a reach of 300+ million through our partners.

End To End Impact

Comcast Advertising brings together three core pillars that turn TV into a true performance channel:

Access: deliver premium reach across TV, streaming, and live sports, making it easy to connect with audiences everywhere they watch, without managing fragmented buys.
Activation: a single, unified platform activates campaigns across screens using deterministic household data with up to a 95% match rate,² reducing friction and waste while keeping more dollars working.
Attribution: one clear view of performance connects exposure to real business outcomes, making it easy to prove ROI, optimize faster, and invest with confidence.

TV is no longer just about awareness. It’s a fully measurable and performance-driven channel that drives real impact. Comcast Advertising makes this shift simple, so advertisers across the board can unlock the full potential of addressable, multiscreen TV.

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Sources:

S&P Capital IQ Pro Broadband & Video Subscribers by Geography: By State by DMA by County by Zip; Subscriber Period: Q3 2025; Operator Type: Cable, Fixed Wireless, Satellite, Telco. ESRI 2025 Populations by County: Households, Adults 18+. Comcast Advertising Linear Non-exclusive, Linear Exclusive, and Digital Zip code-Zone coverage areas accessed 2/27/2026. Zip codes in counties with a Comcast O&O presence in Comcast Advertising footprint only. Broadband Adults 18+ equals S&P Estimated Broadband Households in zip code multiplied by ESRI Adults 18+ per Household in zip code’s primary county.
Go Addressable, “Guidelines for planning & buying addressable TV advertising,” 2024, https://goaddressable.com/wp-content/uploads/2024/02/Go_Addressable_CIMM_Planning_Buying_Addressable_TV_Report_2024_Final.pdf.