Elevate Your Campaign With a College Football Sponsorship

The Road to the National Championship

The 2026 College Football season will feature 13 weeks of intense action leading into the College Football Playoff and National Championship in Las Vegas. With a return to the gridiron, Comcast Advertising can offer more games, more top matchups, and more opportunities to reach college football viewers!

Elevate your campaign with a college football sponsorship
Comcast Advertising offers brands a great way to connect with the passion and energy of college football, reach the fans, and align with programming on Big Ten Network and ESPN. This unique sponsorship opportunity features top college athletes at some of the biggest programs across the nation, including Indiana, Miami, Georgia, Texas A&M, and Oregon.

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8hrs+

College football superfans spent, on average, 8 hrs and 33 min with TV daily during college football season¹

98%

98% of college football viewing was done live during the 2025 season²

53M

In the 2025 season, over 53 million households were reached by college football³

Be Part of the 2026 College Football Action

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Sources:

Comcast Aggregated Viewership Data. Q4 2025. Full footprint. Target Heavy NCAA Football Viewing Households – the top 1/3 of NCAA Football viewing Comcast Households.
Nielsen Npower. Live compared to Live+7. Total households. 2025 College Football regular season + bowl games on traditional TV & streaming.
Nielsen Npower. R&F Program Report. Live + 7. Aug 2025 – Jan 2026.. 2025 College Football Regular Season & Bowl Games on cable & streaming.